# Brand

- All
- [A](https://gots.vorschau.website/resources/glossary/A)
- [B](https://gots.vorschau.website/resources/glossary/B)
- [C](https://gots.vorschau.website/resources/glossary/C)
- [D](https://gots.vorschau.website/resources/glossary/D)
- [E](https://gots.vorschau.website/resources/glossary/E)
- [F](https://gots.vorschau.website/resources/glossary/F)
- [G](https://gots.vorschau.website/resources/glossary/G)
- [H](https://gots.vorschau.website/resources/glossary/H)
- [I](https://gots.vorschau.website/resources/glossary/I)
- [J](https://gots.vorschau.website/resources/glossary/J)
- [K](https://gots.vorschau.website/resources/glossary/K)
- [L](https://gots.vorschau.website/resources/glossary/L)
- [M](https://gots.vorschau.website/resources/glossary/M)
- [N](https://gots.vorschau.website/resources/glossary/N)
- [O](https://gots.vorschau.website/resources/glossary/O)
- [P](https://gots.vorschau.website/resources/glossary/P)
- [Q](https://gots.vorschau.website/resources/glossary/Q)
- [R](https://gots.vorschau.website/resources/glossary/R)
- [S](https://gots.vorschau.website/resources/glossary/S)
- [T](https://gots.vorschau.website/resources/glossary/T)
- [U](https://gots.vorschau.website/resources/glossary/U)
- [V](https://gots.vorschau.website/resources/glossary/V)
- [W](https://gots.vorschau.website/resources/glossary/W)
- [X](https://gots.vorschau.website/resources/glossary/X)
- [Y](https://gots.vorschau.website/resources/glossary/Y)
- [Z](https://gots.vorschau.website/resources/glossary/Z)

 | Term | Definition |
|---|---|
| [ Brand](https://gots.vorschau.website/javascript:void(0)) | A registered or unregistered trademark or other sign other than the [GOTS](https://gots.vorschau.website/resources/glossary/gots "<p>The worldwide leading voluntary sustainability standard for the post-harvest textile value chain for certified organic fibres, covering environmental criteria, human rights, social criteria and business conduct.</p>") Signs.   The term, in context, can also refer to an organisation that controls the design, development, and purchase of final products for sale under their own name. In that context, [brands](https://gots.vorschau.website/resources/glossary/brand "<p>A registered or unregistered trademark or other sign other than the GOTS Signs.<br>The term, in context, can also refer to an organisation that controls the design, development, and purchase of final products for sale under their own name. In that context, brands may sell to wholesalers, retailers, or directly to consumers. This does not include organisations who sell a branded intermediate product for use in further processing steps.</p>") may sell to wholesalers, [retailers](https://gots.vorschau.website/resources/glossary/retailer "<p>A business entity or an online marketplace selling directly and exclusively to an end consumer (DTC operator).</p>"), or directly to consumers. This does not include organisations who sell a branded intermediate product for use in further processing steps. |