The worldwide leading voluntary sustainability standard for the post-harvest textile value chain for certified organic fibres, covering environmental criteria, human rights, social criteria and business conduct.
") certified products, this time for dm's [brand](https://gots.vorschau.website/resources/glossary/brand "A registered or unregistered trademark or other sign other than the GOTS Signs.
The term, in context, can also refer to an organisation that controls the design, development, and purchase of final products for sale under their own name. In that context, brands may sell to wholesalers, retailers, or directly to consumers. This does not include organisations who sell a branded intermediate product for use in further processing steps.
In 1987, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”
") over the years" says Christoph Werner, Director of Marketing and Sourcing of dm. He attributes it to the GOTS certification which is granted to many products of the Alana assortment already. "This currently worldwide highest [standard](https://gots.vorschau.website/resources/glossary/standard "standard glossary text
") for textiles provides reliable orientation to the consumer" adds Andrea Pfitzer, who is responsible for children textiles at dm. [ Share this page ](#fs-toggle=share)