#  Cottoned-on Campaign's poll confirms the importance of GOTS, consumers name sustainable processing as key issue

![cottonedon](https://gots.vorschau.website/images/news/archiv/stories/newsletter/news_may2013/cottonedon.jpg)

The joint Soil Association and [GOTS](https://gots.vorschau.website/resources/glossary/gots "<p>The worldwide leading voluntary sustainability standard for the post-harvest textile value chain for certified organic fibres, covering environmental criteria, human rights, social criteria and business conduct.</p>") [Organic](https://gots.vorschau.website/resources/glossary/organic "<p>'Organic' is a regulated term used to distinguish systems of managed production and products derived therefrom that adhere to principles of health, ecology, fairness and care, and which are certified compliant to an organic standard's regulations by an Approved Certification Body. <br>GOTS defines organic textiles as being made with fibres from organic agriculture systems that are certified to one of the IFOAM Family of Standards, and that are processed in socially and ecologically responsible ways, in alignment with organic principles.</p>") Cotton Campaign 'Have you cottoned on yet' recently commissioned a poll to uncover consumer attitudes to cotton in Germany, USA, UK, India and Italy. Consumers were asked what they think shops should provide more information about with regards to the cotton being used in the clothes they sell, and in all countries polled, except the UK 'Whether or not cotton is turned into [fabric](https://gots.vorschau.website/resources/glossary/fabric "<p>A flexible, flat structure made by interlacing yarns, fibers, or filaments.</p>") and dyed using toxic chemicals' was the most popular answer. In the UK, this was the second most popular answer after 'whether or not cotton is grown with a farming system that also helps farmers to feed their families'. When it came to considering what consumers think clothing companies buying cotton grown on small farms in India and Africa should be concerned about, 'Whether or not cotton is turned into fabric and dyed using toxic chemicals' was again the most popular answer in Germany, USA and Italy. In the UK 'whether or not the farmer gets paid a fair price for their cotton' was the most common issue selected, and in India 'the quality of the cotton' was selected most often.

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